ZAKU Naguwashi Series
作 なぐわしシリーズ
なぐわしい（名が気高く美しい）土地で栽培された美味しい米を原料にした作りが特徴のお酒で、主に欧米のソムリエのいるラグジュリーなレストランを意識したブランディングとなっている。
神社で見かける聖域を示す紙垂や、紙の作法である折形をモチーフにして、神や土地を敬いながら酒を醸造する姿勢、細部へのこだわりを希求する日本独特の精神性を表した。
GoodDesignAward2024 https://www.g-mark.org/gallery/winners/24880
This sake is characterized by being made from delicious rice grown in the "naguwashii" (meaning "land of beautiful names") region. The branding is designed with a focus on luxury restaurants in Europe and America, particularly those with sommeliers. The design draws inspiration from traditional Japanese motifs such as "shide," sacred paper streamers used to signify holy spaces in shrines, and "origata," the art of folding paper. These elements reflect the unique Japanese spirit of brewing sake with respect for the gods and the land, while also embodying a meticulous attention to detail.
